These days, consumers have a great range of clothes to choose from online. Among the most popular items are urban fashion items and hip hop clothing.

One man who is determined to get a slice of the action when it comes to such ecommerce is rugby star Jonny Wilkinson. Along with his brother Mark Wilkinson, who is also called Sparks, he is launching a range of garments known as Fineside. The products will include T-shirts, polo shirts, sweatshirts, hooded tops, outerwear and accessories.

Commenting on the decision to get involved in the world of fashion, Jonny said: “Sparks and I wanted to develop something special and with this clothing line I feel like we are definitely doing that. Fineside is massively important to us.”

The 32-year-old, who is an England international and now plays his club rugby for Toulon following 12 seasons in the English Premiership at Newcastle Falcons, added: “We’re starting small because we want to get this right and keep it honest. We hope that in time we will be able to build and establish the brand.”

Meanwhile, Mark pointed out that the garments are inspired by movement. The clothes are designed to be comfortable for both outdoors and urban physical activity.

In this way, they are similar to many of the urban fashion items currently on the market, including some hip hop clothing.

Mark added: “Whether you’re in the gym, out on a bike, running or just going to the shops, our clothing will help you move, whatever the conditions.”

Jonny and Mark are no strangers to working together. The pair played rugby together for a while at Newcastle.

However, Jonny will have to go some way to equal his success on the rugby field when it comes to the world of fashion. Among his many accolades, he holds the Rugby World Cup points record, with 249.

Urban clothing is much loved by many people around the world. Indeed, the popularity of urban fashion is rising all the time and availability of such items over the web is one of the reasons for this. However, it is of course still possible for consumers to purchase garments like this in stores.

Indeed, drawing attention to its selection of clothing recently, McArthurGlen’s East Midlands Designer Outlet held a series of extreme fashion shows, the Derbyshire Times reports.

According to the news source, the display attracted hundreds of people to the centre.

Chris Sheard and John Simkins donned urban clothing and took to their spring-loaded stilts, which enable them to travel at more than 20 miles per hour and to jump up to five feet in the air.

Modelling the urban fashion, the daring duo performed three shows for shoppers. They are both members of Team Kinetix, which describes itself as a dynamic performance group comprising specialists in acrobatics, free-running, stage combat and parkour, among other things.

Commenting on the event, marketing manager at McArthurGlen East Midlands Donna Goodwin said: “We’re delighted to have rounded off Urban Life and Style with something our customers might never have seen before: a brilliant display of powerbocking from world-record breaking artists.”

Meanwhile, Mr Simkins added: “As it’s coming to the end of the summer holidays, it was great to treat shoppers at McArthurGlen East Midlands to something special and show them a great way of being fashionable while staying active.”

One of those to see the pair in action was 25-year-old Jane Harrison, who said she got a “real kick” out of watching the show and noted that she found it “amazing” how high they could jump and flip. She added that she travelled to the outlet to pick up some clothes but ended up having a great time too.

Hip hop clothing is the style of choice for many of the world’s most popular celebrities and two A-listers to show off their street styles recently were Jay-Z and Kanye West.

The pair, who have teamed up on the Watch the Throne hit, gave a surprise performance at the recent 2011 MTV Video Music Awards. According to a report on The BoomBox, the pair’s appearance was “high-energy”.

Meanwhile, talking about their choice of urban fashion items, the news source added: “Rocking casual, almost too-cool-to-care street clothes, Jay and Kanye set the stage on fire, while sparklers were set ablaze behind them.”

They took to the stage following the opening act provided by Lady Gaga. The BoomBox noted this was a hard performance to follow but added that in the end, it was the Jay-Z- Kanye West show that shone.

Jay-Z has been in the news a lot recently. The 41-year-old revealed on Twitter last month that he is set to work with Pharrell Williams on the NERD urban fashion label.

And, adding to his busy schedule, the rapper, entrepreneur and occasional actor is also set to become a dad. At the MTV Video Music Awards, his other half Beyonce posed for photos holding her baby bump. While she did not explicitly declare she was expecting a child, she made it obvious this was the case.

No doubt the duo’s youngster will be clad in all the latest hip hop clothing as he or she grows up.

Beyonce and Jay-Z met in 2002 when they collaborated for the song Bonnie & Clyde. Following this, he appeared in further hit singles of hers, including Crazy in Love and That’s How You Like It.

Although they keep their relationship low-profile and do not generally discuss it in the media, it emerged that they had wed during a private ceremony in New York in 2008.

Ladies urban fashion is a passion to our female buyers here in the Magic Steetwear studio (and some of the males…) so today’s blog is all about urban wear bastion brand, Baby Phat. So, what makes a Baby Phat babe? According to our stylists – bravery, spirit, a serious fun-loving streak and smoking hot confidence!

Poured Into Her Baby Phat Jeans!
Baby Phat jeans are designed and cut for REAL WOMEN, not idiot stick figures. Clever detailing, great fit and comfort are the signature design elements to all Baby Phat denim apparel. The current Baby Phat denim collection is heavily weighted towards indigo and dark wash colours.

A Baby Phat Dress to Impress
Baby Phat dresses are designed to make every wall flower feel like a woman! Clinging in just the right places, cut to fit real women and crafted to make the most of all a Baby Phat girl has to offer (Pretty Hot And Tempting!)

Top of the Baby Phat Tree
T-shirts are where the whole Baby Phat story began, and we’re happy to include consistently great Baby Phat t-shirt designs in our online store. Current collections are all about flaunting what you’ve got without necessarily flashing the flesh; just great fit, great designs and bold Baby Phat statements.

For more information on upcoming Baby Phat products and additions to our online store, subscribe to our Facebook page and Twitter feed or sign up for our newsletter. We update the store daily to keep up with urban fashion and urban life.

Urban fashion is all about having a voice. You can use your voice to whisper, to shout, to sing, to demonstrate, to support – whatever! The Raw Blue voice is a loud one; it makes a deafening statement and gives you Raw Blue style no matter who you are, where you’re from, what you do or why you do it!

The Sound of the Boys
One Raw Blue clothing staple dominates the Raw Blue brand machine – Raw Blue jeans. Globally sought and culturally recognised as an urban clothing mainstay, Raw Blue jeans are creative, pioneering and make a bold statement in a world where volume is everything.

We stock loads of Raw Blue denim designs, including sweet garb for kids and ladies.  Studio faves are the “Sacred Spirit” “Vabrance” and “Atrocious Drifter” designs for men.

Let’s Hear the Ladies
Raw Blue ladieswear is all about brightness and vibrancy! The Raw Blue babe is about as far from a shrinking violet wallflower as they come, enjoying the likes of shiny lame leggings in our current collection. We reckon a real Raw Blue lady will be suitably impressed with our online Raw Blue store area.

Raw Blue t-shirts, jeans, jackets, leggings – we stock tons of Raw Blue merch at discounted prices in our online store. We also update our online store every day, so be sure to sign up for our newsletter, visit us on our Facebook page and subscribe to Twitter to get daily updates on the latest Raw Blue styles gracing us with their presence.

Born in the UK? Urban fashion may not be thought of as being at the forefront of Manchester’s commercial output, but our friends in the north have been putting out market-changing fashions since Ringspun established itself in the mid-nineties.

Ringspun is all about two things – creativity and pop culture. Never afraid to take a creative chance and generate a niche army of fans, Ringspun have grown into a global brand known for being quirky, clever, creative and unique.

Ringspun T-shirt Tales
This season’s Ringspun t-shirts are currently gracing the backs of everyone in the Magic Steetwear studio! Themes range from futuristic samurai to Native American depictions of animals, all interwoven with a little crazy Ringspun imagination and conceptual design flare. Some of our favourites are “Serpent Strike”, “War Master”, “Forbidden” and “Osbik” – you’re going to have to look them up in our Ringspun online store area to see why!

Top Tales and Hoody Stories
We’ve banged-on about the crazy design flare of Ringspun, but they’re also known for being subtly idiosyncratic and adding quiet statements to otherwise classic pieces, particularly in terms of outerwear and knitwear. We stock loads of typically understated Ringspun jackets, coats, hoodies and jumpers, all featuring the same clever attention to detail and unique design considerations you’d expect from such an iconically eccentric brand.

To keep up with all the news, sale info, new releases and future brands in the Magic Streetwear online store, sign up for our newsletter and visit our Facebook and Twitter pages.

Sometimes when a hip hop artist turns hip hop clothing designer we turn our New Era 59 FIFTY’s in shame and wait for a barrage of rubbish designs to hit the streets. However (and that’s a BIG “however”) when a hip hop legend like Jay-Z turns his Midas’ touch to the world of apparel, we throw our caps in the air and ask for more!

Rocawear isn’t about just meeting the needs of the street, it’s about inspiring the Rocawear fan to be more than just a clothes horse; a global brand to nurture and inspire global fans.

Rocawear Men
Rocawear hoodies and track jackets are some of Magic Streetwear’s most popular products. Designs are always understated, interesting and present the latest in fabric innovation and production techniques. That might not sound too interesting, but on a freezing British winter morning that Rocawear track jacket will prove its worth!

Rocawear Women
The lady fans of Rocawear can count the likes of Ciara and Gwen Stefani in their midst. Rocawear denim is a driving force in the women’s hip hop clothing market, with cheeky designs and clever cuts helping to make Rocawear jeans some of the most popular designs out there.

And our favourite thing about Rocawear? One of the main principles of Rocawear is affordability in all arenas. We update our Rocawear online area regularly, so subscribe to our newsletter or join us on Facebook and Twitter for all the latest information on forthcoming collections and new releases.

For the past decade we’ve been decked-out in urban clothing from Akademiks. Sure, at only ten years old Akademiks could be considered a pretty young upstart in the world of urban fashion, but they don’t seem to be aware of that in any way that thwarts their campaign for Akademik excellence in fashion! Hey, if Dizzee Rascal and 50 Cent love your brand, what’s to worry about?

All in the Jeans
Akademiks jeans are classic, understated and infused with the subtle street cool of the Akademiks brand. They tend to avoid monster-size prints and statement logos in favour of letting the outstanding cut, clever use of texture and style speak for themselves. Indigo denim is a signature Akademiks look, and we’re proud to stock all the latest designs.

Take My Life, Not My Akademiks T-Shirts
Akademiks boys are all about walking the style line between old skool classic and cutting edge contemporary fashion; the ideal juxtaposition between old and new, the perfect combination of old skool hip hop style and new skool innovation. Akademiks t-shirts are all about clever prints and interesting use of simple, subtle alterations.

The Gown for Akademik Achievement
Akademiks coats and jackets tend to be the most authentically old skool-inspired pieces in the Akademik pencil case; practical, original and subtle.

We update our Akademiks catalogue as fast as they can churn-out the hip hop garb we love, so don’t forget to sign up for our newsletter and receive regular updates on the latest Akademik achievements.

Hip Hop clothing isn’t just about cultural context, it’s about cultural innovation. Here in the Magic Streetwear studio we’ve been rehashing our New Era catalogue section, so today’s blog entry is all about the brilliant, magnificent, culturally significant brand giant that is New Era Apparel.

Established almost a century ago, New Era has never let the baseball ball drop in terms of great products and culturally relevant designs. Never mind Will Smith, New Era caps are legend. The New Era 59FIFTY is a signature all its own, but that’s not stopped the design genius’ at New Era keeping designs fresh, off the wall and  original in an increasingly creative world.

New Era clothing may be the less famous arm of the New Era robot, but it’s no less innovative or artfully crafted. Hoody and t-shirt design comes naturally to our mates over at New Era, and in time for the winter season we hope to see a load of fresh merch to get our freezing Brit butts through the colder months.

We currently stock a pretty comprehensive range of New Era caps and apparel in the Magic Steetwear online store, so you should be sure to browse our extensive collection

New Era is on a mission to make the next century as much of a blast as the last. Caps off, roll on and hail to the New Era!

 

You might want to add to your wardrobe. After all, it’s impossible to have too many Baby Phat jeans and other items like this. To look your best, it’s important that you always have the perfect T-shirts, trousers, shoes, hats and other accessories.

But, like a lot of people in the UK and elsewhere, you might find you are a little strapped for cash at the moment. Your wages might have been frozen and the cost of living is going up, meaning making ends meet isn’t as easy as it used to be.

However, this isn’t a reason to stop enjoying the world of Baby Phat clothing and other hip hop clothes. Let’s face it, a world in which you’re denied items like this is not a world you’d want to live in.

The good news is, as long as you are shrewd when you are choosing your supplier, you can benefit from special deals that make garments more affordable.

For example, here at Magic Streetwear we’re passionate about clothes and we also understand the importance of great value, which is why we go out of our way to provide our customers with great urban wear products that do not cost the earth.

And, if you want even more impressive offerings, you can check out the special deals we provide. Whether you’re after cheap New Era hats or anything else, this might be the perfect way to get your hands on them.

To find out more, just take a look around the rest of our website.