These days, consumers have a great range of clothes to choose from online. Among the most popular items are urban fashion items and hip hop clothing.

One man who is determined to get a slice of the action when it comes to such ecommerce is rugby star Jonny Wilkinson. Along with his brother Mark Wilkinson, who is also called Sparks, he is launching a range of garments known as Fineside. The products will include T-shirts, polo shirts, sweatshirts, hooded tops, outerwear and accessories.

Commenting on the decision to get involved in the world of fashion, Jonny said: “Sparks and I wanted to develop something special and with this clothing line I feel like we are definitely doing that. Fineside is massively important to us.”

The 32-year-old, who is an England international and now plays his club rugby for Toulon following 12 seasons in the English Premiership at Newcastle Falcons, added: “We’re starting small because we want to get this right and keep it honest. We hope that in time we will be able to build and establish the brand.”

Meanwhile, Mark pointed out that the garments are inspired by movement. The clothes are designed to be comfortable for both outdoors and urban physical activity.

In this way, they are similar to many of the urban fashion items currently on the market, including some hip hop clothing.

Mark added: “Whether you’re in the gym, out on a bike, running or just going to the shops, our clothing will help you move, whatever the conditions.”

Jonny and Mark are no strangers to working together. The pair played rugby together for a while at Newcastle.

However, Jonny will have to go some way to equal his success on the rugby field when it comes to the world of fashion. Among his many accolades, he holds the Rugby World Cup points record, with 249.

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