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Man, we love Rocawear! We love their t-shirts, jeans, hoodies, caps and jackets! Don’t even get us started on accessories… 1999 wasn’t just a year we partied like it was… well, you know. 1999 saw the inception of yet another commercial venture of the legends that are Jay Z and Damon Dash – Rocawear Clothing. [...]

Rocawear Clothing was founded in 1999 by the head honchos of Roc-a-Fella Records, Damon Dash, Kareem “Biggs” Burke and Shawn “Jay-Z” Carter. Launched on the back of Jay-Z’s massive worldwide success as a hip-hop artist, Rocawear saw the big picture and focused on developing a fashion culture which would exceed the realms of music. Like [...]